Apr 24, 2022
Sugar Substitutes in the "Her Economy"
In the 2019 Accenture release, "Winning Her Economy Wisely, Reconceptualizing the Female Consumer in the Digital Age," it is mentioned that China has nearly 400 million female consumers aged 20-60, who would constitute the world's third largest economy if calculated by population size alone, and whose annual consumer spending is controlled by RMB 10 trillion. In recent years, the female group is taking a strong stance to break the inherent perception of women, with women as the main purchasing power in food, mother and child, skin care, home and clothing categories in a household, and all kinds of consumer goods are transforming around the rise of female power. Women are giving a small breakthrough in the areas of health care, skin care and child care to sugar substitutes. 1. Health Care The 2021 Chinese White Collar Women's Healthy Diet White Paper analyzes the food and nutritional intake of urban women aged 18-49, etc. It shows that compared to the past decade, the dietary nutrition and health status of urban women in China has improved considerably, but the overweight and obesity rates have increased significantly. With increased health awareness, "sugar reduction" has become a hot topic. "Sugar reduction" is to reduce the intake of sucrose, but in order not to affect the taste, can be replaced by sugar substitutes, aspartame and sweetener in sugar substitutes are controversial in terms of safety, some countries have banned the use of sugar, which also gives the opportunity for the development of sugar alcohol substitutes, xylitol, erythritol, maltitol and other sugar alcohols with low or 0 sugar characteristics, have CBNData research shows that sugar substitute seasoning and sugar substitute baking are most concerned by female consumers. In Chinese shopping platforms, we can see food products such as sparkling water, tea, yogurt, fudge and jelly with sugar substitute as additives, and their selling points are mostly "sugar reduction", "0 added sucrose" and "no burden for drinking". "By adding erythritol, it can effectively improve the sweetness, heaviness and smoothness of beverages, while reducing their bitterness and astringency and extending the shelf life of food. For cake products, adding erythritol can reduce at least 30% of calories and will not bring negative effects after use, adding erythritol in jam can enhance the natural fruit flavor index, which is concerned and commented by the people who need to reduce sugar. 2. Skin Care In terms of skin care, women are more and more concerned about product ingredients, product efficacy and scientific skin care. Xylitol in sugar substitute can be used as a "moisturizer" in skin care products, replacing the role of glycerin, one is that xylitol is derived from wood hemicellulose or corn cob, natural and healthy, it belongs to the body's own substances, and skin contact will not cause allergic reactions; two is that xylitol has moisturizing properties, compared to glycerin, the skin feels more ...
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