Happy New Year 2023 Dear Friends, 2023 is coming, we will have a three-day holiday from December 31, 2022 to January 2, 2023. Before we flip the page to 2023, we want to thank our customers who have stayed with us throughout this year. In 2022, our company nearly doubled in size as we hired more talented folks to be able to push the vision of Keynovo forward and work towards providing top-notch services to our customers. Our products occupied a solid position in terms of both quality and logistics service. Include Hyaluronic, Citric Acid Anhydrous, Citric Acid Monohydrate, Creatine Monohydrate, etc. For the year 2023, in international cooperation, Keynovo will constantly develop products and upgrade technologies in order to present itself in new markets. Regarding positioning, Keynovo has been able to maintain its position as a leader in China in terms of quality control with our new factory systems, as well as the role of challenger in the global market. As an essential participant in the food additives industry, Keynovo has been committed to exploring innovative applications of food ingredients and healthy nutrition for a long time to help partners bring the best experience to consumers. We are ready to meet up with you at the International exhibitions in 2023. As the year draws to a close, we’re looking forward to working and meeting up with you in 2023. From all of us here at Keynovo, we wish you and your family a healthy and happy holiday season! Happy New Year! Best Regards, Keynovo Group

If there’s one place to discover thousands of F&B ingredients, alternatives and innovative solutions, build new partnerships with suppliers or buyers, network with experts and leaders, generate new leads, access several hours of content focused on hot trends and be a part of a community driving change and innovation to build a sustainable food future, it is Fi Europe. Fi Europe co-located with Hi Europe returns to France this year from 6-8 December. For the first time, the leading ingredients exhibition will take place at Paris Expo Porte de Versailles – occupying four halls with more than 1,200 exhibitors, ranging from leading ingredients suppliers through to highly specialized newcomers. The in-person show will be framed and supported by an extensive online event, giving attendees countless opportunities and greater flexibility to source, connect and innovate – be it virtually, in-person or both.

In-cosmetics Asia is the leading Asian event for personal care ingredients. Every year international suppliers showcase their products to more than 6,000 Asian cosmetic manufacturers and distributors. Over past November 1-3,Bangkok become the meeting hub for the cosmetic and personal care industry, bringing together exhibiting ingredient suppliers and visiting manufacturers keen to source ingredients, learn, network and do business. Keynovo as an industry and trade company that supplies cosmetic ingredients to the world, we are sincerely your supplier.

Why phycocyanin is so popular Studies have shown that blue-toned foods can suppress appetite and give people a sense of full pigmentation. But drinks with gradient colors or lighter shades of blue may bring back the desire to taste. Spirulina, the raw material of cyanobacterial protein, is a health food ingredient Status of foreign regulations: United States (1) Aqueous extracts of cyanobacteria (Spirulina maxima and Spirulina obtusifolia) rich in phycocyanin are GRAS certified (GRN No. 424)[1] Use: All food ingredients except infant formula and foods under the jurisdiction of the USDA, up to 250 mg/serving   (2) Spirulina extract with phycocyanin as the main coloring component is exempt from certification when used as color additives[2 Scope of use: coloring of confectionery (including candy and chewing gum), frosting, ice cream and frozen desserts, dessert coatings and toppings, beverage mixtures and powders, yogurt, custard sauces, puddings, white cheese, gelatin, bread crumbs, ready-to-eat - edible cereals (excluding puffed cereals), coating formulations applied to dietary supplement tablets and capsules at levels in accordance with Good Manufacturing Practices (GMP), and seasonally to hard-boiled eggshells, except that it cannot be used to color food as characterized by section 401 of the Federal Food, Drug, and Cosmetic Act unless the added color is authorized for use by these standards   Japan Spirulina pigment (a substance based on phycocyanin extracted from Spirulina) is an existing additive and can be used as a coloring agent [3]   Korea Ministry of Food and Drug Safety Algae blue pigment (obtained from Spirulina obtusifolia, the main pigment is algocyanin) is a food additive [4]   Singapore Food Authority Spirulina extract or cyanobacterial cyanidin extracted from Spirulina is a food additive permitted by Singapore food regulations[5] Requirements: lead content ≤ 2 mg/kg; arsenic content ≤ 2 mg/kg; mercury content ≤ 1 mg/kg; negative for microcystins[6] What are the effects of phycocyanin (1) Antioxidant. Many literatures have shown that phycocyanin has antioxidant activity in scavenging hydroxyl radicals and hydroperoxyl radicals. In addition to this, it has also been reported to have some degree of antioxidant modulating effects. By establishing a mouse model of oxidative damage induced by adriamycin (*Note), some researchers found that the treatment of model mice with phycocyanin showed a significant reduction in the level of reactive oxygen species in the treated group compared to the control group. (2) Adjuvant protective function against radiation hazard. Researchers studied the protective effect of algal cyanobacteria on radiation-induced oxidative damage by establishing a mouse model of X-ray radiation damage, and the experimental results showed that algal cyanobacteria could improve the antioxidant capacity of mice, reduce the oxidative damage caused by radiation, and have a better protective effect on radi...

What is Methylsulfonylmethane (MSM) Methylsulfonylmethane (MSM) is a chemical that occurs naturally in humans, as well as some green plants and animals. It can also be made in a lab. MSM might supply sulfur to make other chemicals in the body. But there is no recommended dietary allowance (RDA) for MSM or sulfur, and sulfur deficiency is not a known condition. People commonly use MSM for osteoarthritis. It is also used for pain, swelling, aging skin, hay fever, and many other conditions, but there is no good scientific evidence to support most of these uses. Don't confuse MSM with DMSO (Dimethylsulfoxide). They are not the same compound. How effective is it? Natural Medicines Comprehensive Database rates effectiveness based on scientific evidence according to the following scale: Effective, Likely Effective, Possibly Effective, Possibly Ineffective, Likely Ineffective, Ineffective, and Insufficient Evidence to Rate. The effectiveness ratings for METHYLSULFONYLMETHANE (MSM) are as follows: Possibly effective for... Osteoarthritis. Taking MSM by mouth, alone or together with other ingredients such as glucosamine, can slightly reduce pain and swelling and improve function in people with osteoarthritis. Possibly ineffective for... Poor circulation that can cause the legs to swell (chronic venous insufficiency or CVI). Applying MSM and EDTA to the skin can reduce swelling in people with CVI. But applying MSM alone seems to make swelling worse. There is interest in using MSM for a number of other purposes, but there isn't enough reliable information to say whether it might be helpful. Is it safe? When taken by mouth: MSM is possibly safe when used for up to 6 months. In some people, MSM might cause nausea, diarrhea, bloating, and stomach discomfort. When applied to the skin: MSM is possibly safe when used in combination with other ingredients, such as silymarin or hyaluronic acid and tea tree oil, for up to 20 days. Special precautions & warnings: Pregnancy and breast-feeding: There isn't enough reliable information to know if MSM is safe to use when pregnant or breast feeding. Stay on the safe side and avoid use. Varicose veins and other circulatory problems (chronic venous insufficiency): Applying a lotion that contains MSM to the lower limbs can increase swelling and pain in people with varicose veins and other circulatory problems. Are there interactions with medications? It is not known if this product interacts with any medicines. Before taking this product, talk with your health professional if you take any medications. Are there interactions with herbs and supplements? There are no known interactions with herbs and supplements. Are there interactions with foods? There are no known interactions with foods.

Gold Standard Supplement Creatine 1. The global sports nutrition market approaches $45 billion in 2021 and is expected to grow at a rate of 10% to reach $72.5 billion by 2026. Creatine, one of the most popular nutritional enhancers for athletes, is consumed by Americans at more than 4 million kilograms per year, with global usage much higher.   Creatine can provide energy quickly (the activities of the human body rely on ATP (adenosine triphosphate) to provide energy, and the storage of ATP in the body is low; especially during exercise, ATP is consumed faster, and at this time creatine can quickly re-synthesize ATP to supply energy). In addition, timely supplementation of creatine can effectively improve muscle strength, speed and endurance, and help to improve physical fitness and training levels and relieve body fatigue.   2. Status of Foreign Regulations 2.1 European Food Safety Authority (EFSA) (1) A causal relationship has been established between creatine consumption and improved physical performance during short-term, high-intensity, repeated workouts. To achieve the stated effect, 3 g of creatine should be consumed daily. The target population is adults who perform high-intensity exercise [1] (2) In resistance (resistance) training, a causal relationship has been established between the consumption of creatine and the improvement of muscle strength. In order to achieve the desired effect, 3 g of creatine needs to be consumed daily while performing resistance training, which should be performed at least three times a week for several weeks at an intensity of at least 65-75% of one repetition maximum. The target population is adults over 55 years of age who perform resistance training regularly [2] (3) The European Food Safety Authority (EFSA) panel concurred with the Scientific Committee on Food (SCF) that intake of high loading doses of creatine should be avoided and that intake of up to 3 g of supplemental creatine per day (similar to the daily turnover rate of creatine) is unlikely to pose a risk if high-purity creatine monohydrate is used in foods for specific nutritional purposes [3] 2.2 U.S. Food and Drug Administration (FDA) Creatine monohydrate is GRAS approved (GRN No.931) Target use: Used as an original ingredient in functional beverages, protein bars and protein powders, shakes, meal replacement bars and meal replacement powders, imitation meat products, and dry powdered drink mixes at 1.2 g/serving (equivalent to 1.0 g creatine/serving) 2.3 Food Standards Australia and New Zealand (FSANZ) Creatine can be used as a nutrient in formulated supplemental sports foods [4] 2.4 Korea Ministry of Food and Drug Safety (MFDS) Creatine is a functional food ingredient (produced as sodium sarcosinate and cyanamide aqueous solution) [5] 2.5 Singapore Food Authority (SFA) Protein isolates, including whey isolate and creatine, are available as dietary supplements [6]  

A New Wave Of Pea Protein Data shows that U.S. consumers eat more than 200 pounds of beef, pork and chicken per capita per year, however, people are now gradually changing their diet and habits to find more alternative protein sources due to various health concerns, animal protection issues and environmental damage. The global pea protein market is increasing in value every year and is expected to reach $3.6 billion by 2022. According to statistics, strict vegetarians make up 6 percent of the U.S. population and with nearly one-third of Americans implementing meat-free days, 35 percent of respondents said they are increasing their intake of non-meat proteins. In this consumer environment, a variety of plant-based protein alternatives have emerged and are widely used in food and beverages such as energy bars, milk alternatives and burgers. The production and application of pea protein has greatly enriched the source of protein in food, and in the past few years, the number of products containing pea protein has increased by nearly 200%, covering almost all food categories, from energy bars to bread are used. Bill Gilbert, Cargill's chief technologist, said the market for whole grain and dietary fiber-based bread is already quite saturated, and baking bread with pea protein as an ingredient may usher in new opportunities. At the same time, pea protein does not contain cholesterol, animal fat, no animal farming brought about by the environmental burden, and even become Beyond Meat and other vegetarian burgers in the star ingredients, like ordinary burgers on the grill can also be "spewed gravy. In addition, pea protein has also become a substitute for milk protein, there are now Ripple, Bolthouse Farms and other companies produce pea milk, and strive to replace lentil milk, milk, etc., in the protein drinks to occupy a place. What are the advantages of pea protein? Pea protein was not the first to gain widespread attention and use as an alternative vegetable protein source to animal protein. Accounting for $1.7 billion in global market value to date and continuing to grow at a rate of 10%, soy protein is by far the largest portion of vegetable protein and the preferred alternative protein source for many processing manufacturers. 1. Nutritional Properties Since many people choose not to eat meat for religious, political, economic or health reasons, plant protein becomes a good nutritional alternative. In terms of nutritional properties, pea protein has been shown to be beneficial to the human body in many important ways. Kristen Ciccolini, a vegetarian nutritionist from Boston, says that pea protein is easier to digest than the protein found in cow's milk and helps maintain blood sugar balance, making it a great choice for weight loss and appetite control. 2. Sustainable properties From an environmental perspective, Dr. Chengci Chen, crop systems agronomist and crop leader at Montana State University's Eastern Agricultural Research Center, says that...

Recently, Informa Exhibitions has officially announced that Vitafoods Asia will move to Bangkok, Thailand, and be held in the same venue as Fi Asia Thailand from October 5-7, 2022, to create a one-stop exhibition platform for cross-food and nutraceuticals in ASEAN and Asia. With global consumption of nutraceuticals and functional foods being further pulled up after the new crown pandemic, the Asia Pacific nutraceuticals market is expected to continue growing at a CAGR of 8.8% in the coming years. Thailand is one of the important consumer markets in Asia Pacific, and according to a report by the Ministry of Commerce of Thailand, the nutraceuticals industry in Thailand generated sales of USD 3.5 billion in 2019, mainly in anti-aging , natural supplements , and personalized nutritional products . The food and beverage and nutraceutical industries in the ASEAN region have been eagerly awaiting the return of Vitafoods Asia and FI Asia Thailand, which have been postponed since the new crown epidemic swept the world in 2020. The two shows are expected to attract more than 21,000 professional buyers when they are jointly held. It will also allow exhibitors and buyers to meet face-to-face for the first time after three years to capture trade opportunities, obtain information on the development of new products and ingredients, gain insight into the market trends in ASEAN and the Asia-Pacific region, and build an integrated supply platform for food & beverage ingredients, nutraceutical ingredients and finished products. Fi Asia, the flagship exhibition for the food and beverage industry in Asia, brings together ingredient suppliers, distributors and food and beverage manufacturers from ASEAN and around the world, touring Bangkok, Thailand and Jakarta, Indonesia. 2019 FIA Thailand has an exhibition area of over 36,000 square meters, an increase of 20% over the previous show; more than 9,000 exhibitors from 65 countries More than 9,000 exhibitors from 65 countries, including more than 100 Chinese exhibitors, Anhui Keynovo also sent a team to FIA in 2019. more than 20,000 professional visitors visited the show during the three-day exhibition, and more than 60 concurrent conferences introduced the latest information on the market and technology of the food and beverage industry in the ASEAN region from multiple perspectives and in all aspects. Vitafoods Asia is an international professional exhibition dedicated to the nutritional health food, functional food, beverage and dietary supplement industry in the Asia-Pacific region, covering the entire industry chain of raw materials and ingredients, contract customized production and brands, finished formulations, production machinery/equipment and services, etc. VFA Singapore 2019 attracted more than 100 exhibitors enterprises and more than 3,500 visitors, providing an international platform for ASEAN and Asia-Pacific buyers to discuss business cooperation with many global health food industry suppliers.