With the second largest share of global nutraceutical retail revenues, cardiovascular health is a mature, long-standing, broad category and is highly commoditized, with omega-3, coenzyme Q10 and arginine dominating the market. The trend in this segment, especially in developed countries, is the growth of products with clinically supported, high-end markets with branded advanced ingredients.

Common ingredients: rutin, omega-3, nattokinase, coenzyme Q10, oat beta-glucan, dark chocolate, resveratrol, vitamin E, vitamin K2, spirulina, etc.