The World's Most Popular Sweetener - Erythritol
Nov 17, 2021
According to Innova Market Insights, the sweetener with the highest CAGR globally between July 2016 and June 2021 is erythritol at 32%, while another popular sweetener, stevia, is growing at a CAGR of 13%. Erythritol has become the hottest sweetener worldwide.
Erythritol is the only sugar alcohol product on the market that has been naturally transformed and extracted by biological fermentation, is a zero-calorie sweetener, does not participate in human blood sugar metabolism and has similar sweetness properties to sucrose. Compared to synthetic sweeteners such as sucralose, erythritol can be classified as a natural sweetener; compared to natural sweeteners such as steviol glycosides, erythritol is more pure in taste and has no aftertaste of bitterness, thus gaining recognition from consumers.
However, erythritol is only 70% as sweet as sugar and is used in larger quantities, but there is a serious shortage of production capacity. Under the influence of the pandemic, erythritol production capacity has been concentrated in China, so there is a global shortage of erythritol supply. Since this year, the market price of erythritol has been rising from US$2,500 per tonne at the beginning of the year, forcing companies to reduce their usage in order to reduce costs, and how to maintain the same taste while reducing the usage of erythritol has become a new issue in the industry.
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